Advertising And Differentiated Products by Michael R. Baye

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Author
Michael R. Baye
Publisher
Emerald Group Publishing
Date of release
Pages
308
ISBN
9780762308231
Binding
Hardcover
Illustrations
Format
PDF, EPUB, MOBI, TXT, DOC
Rating
5
28

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Book review

Part of the "Advances in Applied Microeconomics" series, this volume contains 11 chapters, which cover theoretical and empirical contributions. It examines theoretical models of incomplete information; product innovations in services; and both advertising and product differentiation, including generic advertising, advertising bans and more.


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